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    Google does it again -- Unveils "Google Instant"
    blog entry posted September 10, 2010 by Richard E Lillie, last edited September 10, 2010, tagged teaching, technology, technology tools 
    750 Views, 3 Comments
    Google does it again -- Unveils "Google Instant"
    intro text:

    Yesterday,  Google unveiled a new search tool called Google Instant, a tool that shows results as you type in your search term or query.  The search process is extremely fast, results are focused and include links to resources from both general search and Google Scholar.  In a word, Google's new innovation is super!

    Google Instant is set as the default when you perform a Google search.  Give Google Instant a try.  Tell us what you think of Google's latest search innovation.

    Rick Lillie (CalState, San Bernardino)

    Google Instant


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    • Robert E Jensen

      "New Google+ Features Target Businesses," by Fruzsina Eördögh, ReadWriteWeb, August 31st, 2012  ---

      In an effort to boost adoption of its Google+ social network, Google this week announced a slew of new features aimed at enticing business customers to use the service and "go Google."

      Citing the success other Web-based Google Apps like Gmail, Google Calendar, Google Docs and Google Drive have found amongst employers and their workers, Google Apps Product Management Director Clay Bavor detailed a slew of new Google+ features for businesses in an official Google Enterprise blog post.

      "Like Google Apps, we think Google+ can help colleagues collaborate more easily and get things done – and get to know each other along the way," wrote Bavor.

      Continued in article


    • Robert E Jensen

      "Why 'Hummingbird' – Google's First New Search Algorithm Since 2001 – Is A Huge Deal," by Gerry Brown, Business Insider, October 3, 2013 ---

      Google's new Hummingbird algorithm could create a more even playing field for ‘the long tail’ of website publishers, and help Google to rival Apple Siri in voice search, says Ovum analyst Gerry Brown.

      Last week, Google announced a brand new algorithm for its search engine, called Hummingbird. Although Google often produces updates and enhancements (such as the “Caffeine Update” in 2010, and “Penguin” and “Panda” since), the last time Google introduced a brand new algorithm was 2001, so it is a big change.

      Although Google has not given away many details, it said that Hummingbird is focused on ranking information based on a more intelligent understanding of search requests. As Internet data volumes explode we increasingly have to type more and more words into Google Search to gain greater accuracy of results. Often we need to conduct multiple searches to find the information we are looking for, which is frustrating and time consuming.

      This is because the Search results we currently receive reflect the matching combination of key words that a search phrase contains, rather than the true meaning of the sentence itself. Search results produced by Hummingbird will reflect the full semantic meaning of longer search phrases, and should in theory produce more accurate results.

      For example Hummingbird will more greatly consider question words like “how” “why”, “where” and “when” in search phrases, in addition to content keywords. Hence Hummingbird moves the emphasis of search from “results” to “answers”.

      Google also has acknowledged that the number of mobile and voice-based searches is increasing. Such voice searches are in natural language, and may not therefore contain the keywords we might finesse on a computer keyboard. These ‘on the fly’ searches are likely to return poor results using a keyword search system.

      The semantic search capabilities of Hummingbird aim to address this need. It should be noted however that the most-used medium for mobile voice-based search is Apple iPhone’s Siri, which uses Yelp and WolframAlpha rather than Google for semantic search. WolframAlpha has had a semantic search capability since 2012, so there is undoubtedly a competitive response angle to the Hummingbird move.

      The future is therefore “conversational search” or “hot wording” as Google refers to it. By this Google means that a user can simply voice prompt the Google search engine by saying "OK, Google". The latter is also the voice catch-phrase used to operate the wearable Google Glass spectacles.

      In a separate move announced by Google in September 2013, the company will seek to accelerate the movement from Google keyword search to Google semantic search. Google will encrypt all future Search results, which means that keywords used by publishers will increasingly produce ‘not provided’ results in Google Analytics.

      This means that publishers will have less idea where the web traffic to their website comes from. An underlying commercial motivation maybe that Google’s premium products will continue to provide some keyword detail, hence encouraging upgrades from free to paid-for Google products.

      Continued in article

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