The Intellectual Property Task Force spent the last academic year developing a medium-term strategy for our publications (we are going to remain in control of our editorial decisions and will focus on managing partnership with world-class providers), and now they're beginning to explore what the long term future might look like for scholarly publishing. We're going to be looking into the article of the future in the next few months, and we've been benchmarking with other publishers to see what business models might emerge.
Do you think that open access will become commonly used? Is there a need for a business mega journal like PLoS? If you'd like to learn more, watch the attached video (click this link or "more" below), and please provide comments about what you think the future of scholarly publishing might look like... and what we should be studying now to be ready for that future!
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I just learned that this video is going viral! Without our knowledge, it has been featured in the Publishing Business Today newsletter - and it's being viewed by publishers in all types of firms. It does a nice job of recognizing the American Accounting Association's knowledge of hte publishing industry, and interest in helping to understand the future. I just keep hopign that the discussion really starts happening!
If you'd like to see the online article about the American Accounting Association, just click here:
http://www.bookbusinessmag.com/aggregatedcontent/the-aaa-future-scholarly-publishing-video?e=lisa%40aaahq.org#
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